Auto Shangai 2025: challenges: presentation of a large number of models in a strongly competitive market
- The Auto Shanghai Show 2025 is bringing together 70 brands and around 100 new models, at the heart of a battle around battery electric and plug- in hybrid vehicles, which will represent half of the Chinese market in 2025. The BYD (6th largest group in the world), Geely (11th largest group in the world) and Chery (12th largest group in the world) groups will be the stars of the show. These camakers have quickly gained influence thanks to a strategy combining technological innovation, competitive prices, and large-scale production.
- By early 2025, Chinese carmakers will account for nearly 70% of China's car production and foreign carmakers, whose market share is shrinking a little more each year, want to rely on the 2025 Shanghai Motor Show to regain ground in the face of increasingly technological and bold Chinese competition. However, their position is weakened by the persistent price war and the rapid evolution of Chinese consumers' expectations. The Auto Shanghai Show therefore marks a strategic turning point. On one hand, Chinese brands like BYD are redoubling their efforts to impose new technological standards. On the other, foreign carmakers are trying to adapt to an ultra-competitive market, where constant launches of new products, rapid innovation and attractive prices are becoming essential.