- Chery and Jaguar Land Rover have announcec on 18 November 2012 that they have laid the foundation stone of a new plant in Changshu close to Shanghai. This plant comes as a part of the new 50:50 % Joint-Venture of the two companies.
It will produce the models Freelander and Evoque.

- Jaguar Land Rover is controlled by the Indian conglomerate Tata.
It is specialized in high-end range cars as well as SUV.
These segments are under strong demand in China.

- Chery has a wide range of cars.
It is more specifically known for its small car such as QQ wghich is a copy of the Chevrolet Matiz.
It is however also present on the SUV market, in particular with the Tiggo.

- The alchimie between the two carmakers allying a srong technical expertise from Jaguar and Landrover in luxury SUVand the presence on the market of Chery should enable the new JV to compete in a good position with the players already on the market.

Land Rover Freelander	Range Rover Evoque	Chery Tiggo