Bentley aims to benefit from the Premium segment growth
- Bentley aims to benefit from the Premium segment growth in the world and communicates on ambitious sales targets, as Maserati did recently.
- Wolfgang Schreiber, new executive director of Bentley, stated that the luxury brand of Volkswagen group planned to launch a very high-range leisure SUV in 2015, and consequently double its sales before 2018 (versus its sales in 2011).
- Bentley has the ambition to sell 15 000 vehicles yearly around 2018 ( versus about 7 400 in 2011). In 2012,Bentley’s sales will reach 9 500 units.
