Italian market decreased by 45% since 2007
-The Italian car market has dropped sharply since 2007. It declined nearly by 45% since that date. It went back in 2012 down to levels recorded in 80 (1.4 million units). Italy is a country in Southern Europe very affected by the recession and fall in car sales, by the side of Greece, Spain and Portugal.
-The austerity policies implemented by governments of these countries, due to their indebtedness, have contributed to cause the onset of recession in these countries.
-The manufacturer the most affected in Italy is obviously the Fiat group which traditionally occupies more than 30% of this market. In 2012, the Fiat Group not only fell below this figure (29.6%), but lost 104,000 sales compared to 2011, which had already experienced a loss of 82,000 sales compared to 2010, the year which itself had experienced a loss of 116,000 from 2009.
-Over three years, the Fiat Group lost 302,000 sales. Exports failed to offset the drop in sales on the domestic market. At the Fiat-Chrysler group level, however, Chrysler Group, compensates for the fall of the Fiat group by increasing its global sales (+ 900 000 over three years).
