PSA and VW are growing in China, but to different ways
 

In the early 90s, the Volkswagen and PSA groups established themselves in China at the same time, the first with Shanghai Automotive (SAIC) and the second with Dongfeng (DFM). These were the first two foreign carmakers based in China. Since then,the German group has experienced a much higher growth than the French group.


Indeed, both groups had a market outreach strategy and therefore offered very different products:

-At first VW,, put on the market the Santana, and then developed a full range of very different models, some specific to the Chinese market (VW Lavida, Magotan).

-PSA remained a very long time with a small range of derivatives of the Citroen ZX without developing in parallel new models.

 VW management better measured the extent of the Chinese market. Entering the Chinese market at the same time, the gap between the two carmakers has been ever increasing since.Today, in China, the VW group has six times more sales than PSA.

Sales of the Volkswagen Group in China overtook those made in Germany in 2009 onwards,while the sales of PSA in China exceeded those made in France in 2013. As of 2011, sales of the Volkswagen group in China represented twice those made in Germany, and the gap is becoming more and more marked since.

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