GM more ambitious than VW in China
 

In 2012, GM and VW groups have each sold 2.8 million passenger cars in China (2.6 million vehicles produced in China and 200,000 vehicles imported). Both groups run neck and neck in the Chinese market with a market share of 18% each in 2012 and both aim to sell 3 million vehicles in China in 2013. However, on the next short term period (2015-2018), GM Group has a greater ambition than the VW group in the Chinese market.


The objectives announced by GM are:

Bring the annual production capacity  to 5 million  vehicles by 2015 with the construction of four new plants (to a total of 17 plants).

Expand the sales network to 4,200 dealers at the end of 2013.


The objectives announced by VW are:

Increase the production capacity to 4 million vehicles by 2018 with the construction of four new plants (to a total of 21 plants)

Develop the sales network from currently 2,100 dealers to 3000 dealers on medium term.


The ambitions of GM and VW may reflect a different vision of the future of the automotive market:

For GM, the Chinese market  would continue to grow at least at the same rate  as today. GM’s objective is to  increase its  market share at the expense of competitors,

For VW, the growth of the Chinese market would become lower than  today. VW’s  objective is to maintain its market share.

 

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