The Shanghai Motor Show 2013 confirms the maturity of Chinese carmakers
- The 100% Chinese carmakers occupy today only 30% of the Chinese market while they occupied 37% three years ago.
- To compete with Western carmakers, 100% Chinese carmakers are reviewing their offer.
- Thus, at the 2013 Shanghai Motor Show the 100% Chinese carmakers mostly presented classic sedans and SUVs (European segments C and D). These are indeed the bodyworks and segments that dominate the first automobile market in the world. The premium segment is meanwhile the prerogative of foreign carmakers, mostly from imports.
- 100% Chinese carmakers thus decide to take a step forward by offering a more attractive product and removing sub-brands that were not as successful as hoped.
- The objective is to gradually reach the 40% market share, target set by the Chinese government three years ago. The Chinese authorities want to in fact develop the influence of 100%Chinese carmakers faced with the domination of Western manufacturers who now occupy 70% of the market.
Data source: File #55 - Registrations in the World by makes
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