No comeback for pick-ups in the U.S.
- Despite the recovery of the automobile market in the U.S. since 2010 (after the collapse of 2008 and 2009)and despite the good level of sales of light trucks in general (specific category in the USA which includes SUVs, crossovers, minivans, pick-ups and vans), There has been no comeback for pick-ups on the worlds second largest market.
- Indeed, while the market share for this type of vehicle was stable at 18% between 2000 and 2005 in the US, it then fell to 13% in 2009 ( customers preferring the purchase of pickups or even SUVs), it was unable to exceed 14% in 2010, 2011 and 2012. Last year, it even dropped to 13%. Customer prefers to postpone their purchases or buy SUVs, as they did in the years 2006-2009.
- In addition, the offer has not changed since it consists mainly of traditional Ford F-Series, Chevrolet Silverado, GMC Sierra and Dodge Rams, the same vehicules sold ten years ago. These vehicles are also still among the top ten sales of light trucks in the U.S. (as it was ten years ago), but we must recognize that the offer of SUVs (and crossovers) has grown considerably since the last ten years. To make matters worse, the category of compact pickups (Ford Ranger, Chevrolet Colorado, GMC Canyon, Dodge Dakota) has completely collapsed (6% market share in 2000 to 2% in 2012) is doomed to disappear. Only large traditional pickups remain on the market.
Data source: File #55 - Registrations in the World by makes
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