Chinese brands are moving into Russia
- Although in the European Union (27 countries), Chinese brands have never managed to win so far, despite some unsuccessful attempts and despite the arrival of Great Wall as a car producer in Bulgaria (2012) since 2010 they have had a great success in Russia.
- Sales (PC + LCV) increased from 20,000 units in 2010 to 40,000 units in 2011, 80,000 units in 2012 and probably 90,000 units in 2013. Six brands account for the majority of these sales: Great Wall, Geely, Lifan, Chery, FAW and BYD.
- The success of Chinese cars on the Russian market is most certainly due to the fact that they correspond to the local demand. These cars at very low prices are the direct competitors of the Lada, but with a fresher style and perhaps even more attractive looking.
- It is possible that Chinese car sales in Russia will exceed 100,000 units in 2014 or 2015, and that would be the first country outside China to register as many Chinese cars.
- Let us recall that the Chery launch with the Qoros is scheduled for 50,000 sales per year in Europe, and therefore it is clear that Russia remains the main gateway to the European continent for Chinese brands.
Data source: File #55 - Registrations in the World by makes
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