- Luxury brands (the three Italian ones Ferrari, Maserati, Lamborghini, and the three British ones Aston Martin, Rolls-Royce, Bentley) aren't affected by the crisis. If they saw their sales fall by half in 1993 compared to 1990 (from 10,000 to 5000 annual sales), they have a much more diversified offer since that date (Ferrari now offers five different models, as Bentley and Aston Martin) and benefited from a global growth (especially China) between 2004 and 2008.

- Thus, luxury brands have increased from 12,000 to 35,000 annually during this period, thus multiplying their sales by three in four years.

- Bentley and Aston Martin particularly benefited from these two phenomena (global diversification and growth), but Ferrari and Maserati have also benefit significantly from these phenomena. Following the financial crisis of 2008, sales of these brands dropped to 20,000 units per year, but as of 2010 they were able to bounce back to 32 000 units in 2012.

- Luxury brands looks to the future with confidence. The objectives of Maserati are reaching 50,000 annual sales within three years, with the launch of several new models, including an SUV. Although the five other brands do not have such ambitious goals, they assume a significant increase in sales over the next ten years.

 Data source: File #55 - Registrations in the World by makes