Record sales for BMW, Audi and Mercedes in 2013
- The three Premium carmakers, Audi, BMW and Mercedes have once again set a new record in global sales in the first half of 2013. The three German brands grew during this period (compared to the same period in 2012) by 7.7% for the BMW brand, 6.4% for Audi and 6.4% for Mercedes.
- On the cumulative six months, the hierarchy between the three brands has not changed: BMW continues to lead with 804,000 units in front of Audi with 780,000 units and Mercedes with 695,000 units.
- Its must be noted that within the BMW and Mercedes groups, the worst performances are for the Mini and Smart brands that are both declining, -2% for Mini (152,000 units) and -6.7% for Smart (52,000 units). By integrating these brands in their respective groups, the BMW Group sales reach 956,000 units in the first half (+6%) and Mercedes reached 747,000 units (+5.3%).
- By region, sales of three brands are driven by the United States with a growth rate of 9% for BMW (173 000 units), 14% for Audi (74 000 units) and 10% for Mercedes (146,000 units). China continues to boost sales for BMW (+14.5%, 183,000 units) and Audi (+17.5%, 228,000 units), while Mercedes stabilizes its volumes in the first half (-0, 6%, 108,000 units). In Europe, the Mercedes brand is one of the three to record growth in terms of volume (+3% to 364,000 units).
- BMW is stable (-0.1% to 360,000 units) and Audi declined (-2.5% to 384,000 units).
Data source: File #55 - Registrations in the World by makes
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