- BMW plans to build an assembly plant in Mexico to increase its presence in North America. Ludwig Willisch, the President of BMW of North America, said that preliminary discussions had been initiated with local governments, but the start of production in Mexico could take several years.

- BMW indeed expects a definitive agreement of free trade between the United States and Europe .

- This announcement follows the announcement of its competitor Audi formalizing the construction of a plant in Mexico to produce the next generation of SUV Q5 exported primarily to the United States and Canada. The Audi site of San José Chiapa will be operational by the end of 2015/beginning of  2016.

- The BMW plant in Mexico is also used mostly for exports to the United States and Canada,knowing that the current site located in South Carolina came to saturation after the launch of the all-terrain X4 early 2014and will not be expanded.

- BMW is already building a factory in Brazil, at Santa Catarina, which should be operational by the end of 2014, and will be used for export to all of Latin America, where the brand is also poorly represented.

- Daimler is also considering establishing itself in Mexico over the next few years.