- South Korea is the fourth largest car market in Asia (behind China, Japan and India) with just under 1.2 million passenger cars sold in the first 11 months of 2013.

- In a particularly dynamic continent (thanks to China and the ASEAN countries ),  Korean market is almost stable in 2013 compared to 2012 (-0.24%). Foreign carmakers progress versus Korean carmakers (Hyundai-Kia, Renault Samsung, GM Korea and SsangYong Motor) with a growth of nearly 10% and a market share of 12%.

- Local carmakers suffer from cumulative effects of the late renewal of Korean carmakers vehicles range and delay in production, a consequence of strikes at Hyundai and Kia.

- Nevertheless, the market is still dominated by the Hyundai-Kia Group, which holds nearly 70% market share, followed by Chevrolet (formerly Daewoo, 9.4%), Ssangyong (4.8%) and Renault-Samsung (4.3%)

- The analysis by segment  and body type highlights the predominance of D segment (41,7%)  and C segment (28,7%). The market is divided into sedans (66% of body type), followed by SUV (22.8%), what is higher than what we can see in China or in Europe (around 16% for both zones).

- By models, the Kia Picanto, city car of the A segment, is the second best-selling vehicle behind the Hyundai Elantra,
a sedan of the C segment.