In 2013 Dongfeng Motor exceeded its sales target by 180 000 units
- Dongfeng Motor is a Chinese group that has its own brand (Dongfeng), but also has subsidiaries in Joint Venture (JV) with other groups with brands such as Nissan, Honda, Kia and PSA.
- In 2013, Dongfeng Motor sold 3.5 million vehicles including those from JV (PCs + LCVs) which represents an increase of 14.8% compared to 2012. This is slightly higher than the growth of the Chinese market as a whole (13.9%), increasing the group’s market share from 15.8% to 15.9% from one year to the next.
- Its goal which was to sell 3.32 million vehicles in 2013 has been surpassed by 180 000 units.
- By brand, Dongfeng Motor sold last year 926 000 vehicles via its joint venture with Nissan (+19.8%), 553 000 vehicles via its joint venture with PSA Peugeot-Citroën, 547 000 vehicles via its joint venture with Kia (+13.8%).
- In addition, Dongfeng Motor sold under its own brand 1.27 million vehicles (+13.4%) with 655 000 passenger cars (+27.3%) and 615 000 light commercial vehicles (+1.6%).
- Other sales are divided between Dongfeng Honda, Dongfeng Yulong and Dongfeng Nissan Venucia.
- Dongfeng Motor's objective is to sell 3.8 million vehicles in 2014 (own brand + JV), which represents an increase of 8.5%. The Chinese group expects to sell 4.5 million vehicles in 2015 and 5 million in 2016.
