Some independent Chinese brands missed their 2013 sales target

BYD's sales have increased by 11% in 2013, to 510 000 units, but this Chinese brand has missed its target (set at the beginning of the year) which aimed 20% growth. The increase in sales of BYD was lower than the growth of the Chinese market (+15.7%), the brand saw its market share decline in China last year. In addition, BYD has confirmed that it would establish itself in 2015 on the North American market, and will market four new models in order to find its way back to growth.


Geely sold 553 000 vehicles in 2013 (+14%), but this Chinese brand has also missed its target of 560 000 sales set at the beginning of the year. In 2014, Geely intends to sell 580 000 vehicles, an increase of about 5% in a Chinese market expected to grow between 8% and 10% in 2014.


Great Wall has succeeded in its goal to surpass its sales (750 000 units) by selling 754 000 units, including 417 000 SUV (48.5%). 127 000 pickups (-8%) and 210 000 sedans (+2%), which represents an overall increase of 21%. Great Wall's objective is to sell 880 000 vehicles throughout 2014. an increase of 17%. Great Wall intends to continue its development on its core segment, which is SUVs models. Thanks to the Haval with the H8 (launched in November 2013) and Haval H9 (awaited for 2014).


14-05-9  

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