Peugeot unveils its new A segment car, the model 108
- Peugeot has unveiled the second generation of its urban car (A segment), which will be produced in summer 2014 in the Toyota -PSA plant in Kolin in the Czech Republic, alongside the future Citroën C1 and Toyota Aygo .
- The new small Peugeot is no longer named 107 but 108. It replaces a model whose production went up to nearly 120,000 units per year ( in 2009).
- The new Peugeot is produced in both three and five-door versions, unlike its direct competitor, the new Renault Twingo (available only in five-door version). It keeps the front engine. Its length is less than 3.50 meters (which is however over 10 cm more than the 107’s).
- This model is positioned on A segment subjected to fierce competition but it has increased in terms of sales over the last three years.
- Inovev forecasts a production volume of around 100,000 units per year for the Peugeot 108 (three- and five-door versions). Similar Citroën and Toyota models will be presented during the next few weeks. Inovev forecasts also a production volume of around 100,000 units for each brand. The Kolin plant has a current capacity of 340,000 vehicles per year.
