Chery will start its production in its Brazilian plant in July 2014
- The Chinese carmaker Chery will start its production in the Brazilian assembly plant of Jacarei, near Sao Paulo in July 2014. The site will eventually have a production capacity of 150 000 vehicles per year.
- The Jacarei plant will host the production of the Chery QQ (segment A) and the Chery Celer (segment B) models, the latter being the hatchback version of the model sold in China under the name Fulwin2 also sold in Ukraine under the Forza name.
- Accordingly, Chery has stopped importing its electric car the S-18 (segment A) and its sedan Cielo (segment B) as they are much more expensive than the two models that will replace them and that will be produced in the Jacarei plant. Indeed, the Chinese manufacturer had to pay significant taxes on imports (up sharply over the past three years), which had the effect of dividing sales by 2 in 2013 compared to 2012.
- In 2013, Chery sold less than 10 000 cars in Brazil (against more than 20 000 units in 2012), but the carmaker expect to sell 40 000 units in 2014 thanks to its Jacarei plant and 73 000 units in 2015. The manufacturer expects 100 000 sales in 2016 or at the latest in 2017.
- The Brazilian plant will also be used as a Chery export base for the entire South American market, which should accelerate and eventually saturate its production rates in the medium term.
