The Saudi car market has taken off since 2011
- The Saudi passenger car market has been increasing since 2011 and reached 600 000 units in 2013, against just under 500 000 in 2012 and 400 000 in 2005-2009.
- In 2013, Saudi Arabia has become the largest market for passenger cars in the Middle East. This market is exceptionally ahead of that of Iran this year (550 000 PC) which experienced an embargo but whose regular sales level is around 1 million units each year. Followed by Israel (200 000 PC), Oman (140 000 PC) and Kuwait (125 000 PC), to name only the largest markets in the region.
- The Toyota Group is the leader of the Saudi market with 218 000 sales of PC in 2013 (with a market share of 36%), followed by Hyundai-Kia group (174 000 PC sales, 29% market share). These two groups alone occupy 65% of the Saudi market, well ahead of GM and Ford, the two American brands, former leaders of this market.
- By model, five Toyota cars are among the top seven places : the Corolla (57 007), Camry (34 388), Yaris (25 687), Land Cruiser (23 932), Fortuner (18 507). The Hyundai Elantra (47 348) and the Accent (35 522) are in second and third place.
- Note that the LCV market represents 150 000 sales in 2013, i.e. 1 LCV to 4 PC, mostly represented by pickups : Toyota Hilux and Isuzu D-Max. Toyota sold 300 000 passenger cars and LCVs in Saudi Arabia in 2013.
