Chinese carmakers strategies for electric vehicles
- Although electric vehicle sales are still marginal in China (less than 30,000 sales scheduled for 2014 ), the electric vehicle market in China becomes an important issue for carmakers in the country. The vow of the State to address the problems of pollution, especially in large Chinese cities, will be accompanied by incentives and the development of electric vehicle charging infrastructure.
- In this high-potential market, Chinese vehicle manufacturers do not have to be left behind and position themselves in different ways.
Strategies, existing or to come, can be classified into several categories:
Strategies, existing or to come, can be classified into several categories:
- Production of electric vehicles under existing Chinese carmakers own brand, such as BYD E6 Crossover done with his or BAIC with E150.
- Creation of new brands 100% electric, in JV with non-Chinese manufacturers (Venucia , Zinoro , Huaqi ...)
- Buyouts with the target of acquiring technologies, such as the recent acquisition by Geely of Emerald, a British company specializing in converting thermal engine vehicles into electric motor vehicles.
- Acquisition of a carmakers in difficulty(such as the recent acquisition of Fisker by Wanxiang) .
- Outside the domestic market, the partnership with a local producer as JAC with GreenTech Automotive USA.
- And eventually, production in China under JV of an electric vehicle already marketed outside China as the way that VW could produce the e-Up! with a Chinese partner ( FAW ? SAIC ?).
