VW plans to launch an SUV on each segment by 2017

The SUV market is currently experiencing strong growth in all global markets. In 2013, over 14 million SUVs were produced worldwide. In China and Europe, SUVs represent nearly 16.5% market share (2013) while in the U.S., historically the first SUV market, this bodywork accounts for over 30% market share.


Worldwide, C segment SUVs accounted for more than 6 million units last year, followed by E segment SUVs (over 4 million), the SUV segment D (over 2 million), segment B SUVs (over 1 million) and segment F SUVs (about 500 000). America and Asia are the two main suppliers of SUVs in the world.


Volkswagen launched its first SUVs in 2002 (the Touareg, segment E) and 2007 (Tiguan, segment C). Currently, its SUV range is quite limited compared to its generalist competitors (Chevrolet, Ford, Jeep, GMC, Toyota, Nissan) but also compared to Premium brands (BMW, Mercedes, Audi). The German brand has decided to triple its SUV offer for world markets by 2017.


The brand will launch a segment A SUV (Taigun) in 2015, a B-segment SUV (Canyon?) in 2017, a C segment SUV (Tiguan II) in 2016, an SUV for segment D (an extended Tiguan II) in 2016 an E segment SUV (Touareg III) in 2017 and an SUV for segment F (an extended Touareg III) in 2017.


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