Diesel sales in the U.S. in 2014
- The share of diesel-powered passenger cars has always been low in the USA. In the first quarter of 2014, it did not exceed 1% of the market (against 0.76% in 2013). Across all vehicle types (PC + LCV), its share did not exceed 3% in 2013. The passenger car market is dominated by petrol engines (95% of the market), while hybrid and electric vehicles represent 3, 5% of the market.
- It should however be noted that the share of diesel engines has been growing positively in the first quarter of 2014 compared to the first quarter of 2013, reaching 48 783 units (against 37 683 in 2013). In 2014, sales of diesel cars in the US could reach 150 (against 137 000 in 2013).
- Over 95% of diesel sales currently belong to three German manufacturers : Volkswagen, BMW and Mercedes. Volkswagen alone accounts for nearly 75% of the U.S. diesel PC market .
- GM (through Chevrolet) and Chrysler (through Jeep) market only one diesel vehicle while Ford is totally absent from this market, but well established on the diesel LCV market (pick-up F250/350/450 and Transit).
- Japanese and Korean manufacturers do not offer diesel vehicles in the U.S, but are present on the hybrid market and on the electric vehicle market that German manufactures have forsaken until now .
- Although manufacturers are developing their supply, the forecasts of some OEMs (10% of the car market in 2018) seems slightly too optimistic for the moment.
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