The new Skoda product plan (2014-2018)
- The Czech brand Skoda (a subsidiary of the Volkswagen Group) currently offers seven vehicle ranges: a supermini from segment A (Citigo), a city-car from segment B (Fabia), a Crossover from segment B (Roomster), an SUV from segment B (Yeti), a sedan from segment C (Rapid), a sedan from segment D (Octavia) alongside a sedan from segment E (Superb).
- Škoda sold last year 920 000 cars globally and expects to reach 1.5 million annual sales by 2018. To achieve this, Skoda will start by unveiling the third generation Fabia for its world premier at the Paris Motor Show in September 2014. A estate variant of this model is expected to be launched in 2015.
- In 2015, Skoda plans to launch the new generation Superb in a sedan version (in March at the Geneva Motor Show) and an estate version (in September at the IAA). The Superb will be available in a hybrid rechargeable version. This will be the first Škoda to be equipped with this type of engine.
- In 2016, the Czech subsidiary of the Volkswagen group should market a new segment C SUV (based on the VW Tiguan), followed in 2017 by the new Roomster and Yeti. Finally, Skoda is preparing for 2018 a small segment A SUV (based on the VW Taigun). Skoda's Product plan is thus to renew the existing models and expand its range of SUVs to segments A and C. The Skoda range will therefore have nine model ranges in 2018, instead of seven in 2014, and most will have been launched between 2014 and 2018. By this time, the Rapid and Octavia will be the most ancient models in the range (launched in 2012) and should therefore, according to our estimates, be replaced in 2019.
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