- Ford is going to try and revive its European range of D-segment vehicles (sedan and estate versions) that have declined significantly in recent years. This decline is mainly due to the crisis (customers turning towards lower segments) and secondly because of the competition from other premium manufacturers (Audi, BMW, Mercedes) and from SUVs that have a growing market share throughout Europe.

- Most mainstream manufacturers face the same difficulties as Ford in this segment in Europe. In 2013, Renault sold only 17 500 Laguna, Citroen sold  23 500 C5 , Peugeot sold 54 000 of its 508 models, Opel sold 74 500 Insignia and Ford sold 46 500 Mondeo. Since 2008, Ford has seen the sales of the Mondeo divided by four.

- The new Mondeo uses the body of the American Fusion that has been on the market for two years and is based on the new  C/D global platform. Ford waited for the shut down of the Genk plant in late 2014 in order to start marketing it in Europe. The new Mondeo has been manufactured for a few weeks now in the Valencia plant, Spain (alongside the Kuga, the Transit Connect and the S-Max/Galaxy which will be launched in January 2015). Ford expects to produce 100 000 units per year in the plant, excluding units manufactured in Russia (8 000 units planned), China (70 000 units), Mexico (350 000 units) and in the USA (80 000 units). The new Mondeo will be equipped with a 1.5 or 2.0 Ecoboost petrol engine or a diesel Ecoboost 1.6 TDCI or a 2.0 TDCI. A 3-cylinder petrol 1.0 Ecoboost will also be available in 2015, alongside a petrol hybrid version.

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