Seat has definitely abandoned the Russian market
 

The Spanish brand Seat (a subsidiary of the Volkswagen Group) will pull out of the Russian market on the 1st of January 2015, due to the weak sales of this market and local economic conditions becoming increasingly difficult: Russia has been giving incentives to locally produced vehicles in order to limit imports from Europe.


Unfortunately , Seat does not produce vehicles in Russia, as the Volkswagen group present in Kaluga and in Nizhny Novgorod only manufacture the Volkswagen and Skoda makes. The Spanish brand often loses out since it is neither present in China, or the United States or even South America or South-East Asia.


Seat sales in Russia, that have never exceeded 3 500 units per year, fell by 57% over the first ten months of 2014, while the Russian market as a whole only decreased by 12.7% over the same period. Only 1 324 Seat vehicles were registered against 3 094 units in the first ten months of 2013.


The Volkswagen group's difficulty in positioning the Seat brand (especially against Skoda) and the Ruble depreciation has reduced imports. In recent years, mainstream manufacturers have been increasingly manufacturing in Russia, thinking it could become the first European market in the medium term, although in the short term, the market is experiencing a decline because of tensions between Russia and Western countries.

 

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