Opel unveils the city Karl (segment A)
- Opel's range of urban vehicles currently consists mainly of the Adam (3 doors - Segment A), Agila (5-door - Segment A) and Corsa (3/5 doors - Segment B) all three sedans, alongside the Mokka SUV (segment B) and Meriva MPV (segment B).
- Within the GM group in Europe, Chevrolet also had a segment A model - 5 doors, the Spark. However, the Chevrolet brand will no longer be marketed in 2015 in Europe. The Opel Agila model that is a renamed version of the Suzuki Splash. To replace these two models, Opel has introduced a new sedan, the Karl.
- This urban car is positioned on a segment that represents 10 to 12% of the European market in 2014. Opel expects sales of 50 000 Karl in Europe each year, a realistic goal since it corresponds to the volume of Agila + Spark carried out in this region during their best years. With this volume it will rank at the same level as the Peugeot 107/108 (50 000 units over the first 11 months of 2014), Citroen C1 (48 000 units), Kia Picanto (47 000 units). Other competing models of segment A are at higher levels of sales: Fiat Panda (143 000 units) VW Up (109 000 units), Renault Twingo (75 000 units), Hyundai i10 (74 000 units). Powered by a single engine (a 1.0 three-cylinder petrol engine), the Opel Karl will be produced at the GM Korea-site of Changwon. It will be based on the GM "Global Small" platform. Due to its place of production and its platform we believe that this model will also be used for the future Chevrolet Spark sold outside of Europe.
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