The Spanish market for PCs increased by 18.3% in 2014 (2/2-Carmakers)
- In 2014, the manufacturers that made the most progress in the Spanish market were the Fiat-Chrysler group (FCA), Hyundai-Kia, Daimler, Renault-Nissan and Ford.
- In terms of volume, the Volkswagen Group remains well ahead of its competitors, firstly because of the strong presence of the Spanish brand Seat that has been part of the German group since 1986, and secondly because of the progress made by other subsidiaries, mainly Volkswagen (which benefits from local presence of the Polo) and Audi (which benefits from the growth of premium brands in all markets).
- Renault-Nissan is in second place behind the Volkswagen group. The Franco-Japanese group benefits from the local presence of the Renault Megane and Captur.
- PSA has third place. It benefits from the local presence of the C4 Picasso, C4 Cactus, Berlingo, Partner. In fourth place, the GM group benefited from the local presence of the Opel Corsa and Meriva. Finally, Ford benefited from the local presence of Kuga and C-Max, but no longer benefits from the Fiesta and Focus that where transferred to Germany in recent years. Other manufacturers do not have any local presence and are hence less popular with Spanish customers.
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