The UK PC market increased by 9.3% in 2014 (1/2-General)
- The UK market grew by 8.7% in December to 166 198 units that month. Over the 12 months of 2014 the UK market increased by + 9.3% to 2 476 435 units (against 2 264 737 units in 2013). This clearly positive result (England is one of the fastest growing markets in 2014) almost allows the UK market to return to its pre-crisis levels (2001-2004).
- This market declined significantly between 2008 and 2011, and carried out an initial reboot in 2012, which has intensified in 2013 and 2014. It is the first (and ultimately perhaps the only) major European markets to regain its pre-crisis levels.
- The UK car market undeniably benefits from its economic growth which is undeniably greater than that of other European countries, however, other factors have impacted sales. Indeed, the discounts given by dealers (sort of disguised bonus) and the increased fleet purchases by companies (representing more than one sale out of two) have contributed to the sturdiness of the market.
- The result of this strong economy in the short term is that the UK car market grew by almost 10% in 2013 (in terms of volume) and did the same in 2014. The years 2015 to 2017 however, should according to Inovev see a growth slow down in this market.
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