- The Mexican market has gradually become the 14th world market. It increased by 6,8% in 2014 to 1 135 393 units against 1 063 355 in 2013. This positive result follows several years of growth.
- The first half of the year was more difficult than the second, because of a decline in household confidence. However, registrations in the second half have been revived thanks to government support and substantial discounts granted by dealers.
- The majority of vehicles sold were from C segment (36% market share), followed by B segment (23%), which contrasts with the situation in South America, where segment B is largely dominant. By body, sedans remain largely dominant (61% of the market) but SUVs are much more numerous and are close to rates that can be found in North America.
- By brand, Nissan is the leader of the Mexican market due to its strong local presence (26% of the market) ahead of Chevrolet (18%) and Volkswagen (14%), which also produce vehicles in this country. Other brands occupy a much smaller share of the market (less than or equal to 7% each).
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