The Mexican market (PC + LUV) increased by 6.8% in 2014
 

The Mexican market has gradually become the 14th world market. It increased by 6,8% in 2014 to 1 135 393 units against 1 063 355 in 2013. This positive result follows several years of growth.


The first half of the year was more difficult than the second, because of a decline in household confidence. However, registrations in the second half have been revived thanks to government support and substantial discounts granted by dealers.


The majority of vehicles sold were from C segment (36% market share), followed by B segment (23%), which contrasts with the situation in South America, where segment B is largely dominant. By body, sedans remain largely dominant (61% of the market) but SUVs are much more numerous and are close to rates that can be found in North America.


By brand, Nissan is the leader of the Mexican market due to its strong local presence (26% of the market) ahead of Chevrolet (18%) and Volkswagen (14%), which also produce vehicles in this country. Other brands occupy a much smaller share of the market (less than or equal to 7% each).


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