The Ford Fiesta is the best selling B segment vehicle in Europe
- The Ford Fiesta is the best-selling B segment car in Europe in 2014. B Segment is the second largest segment in the continent in terms of sales just behind C segment, since it holds 33% of the European market (against 31% in 2013), its figures are closed to those of segment C (38%) and is detached from all other segments (which carries each of them less than 15%).
- The Ford Fiesta is Europe's leading B segment vehicle since 2012, but it was also the leader in 2009 and 2010. In 2011, the Fiesta lost its first place to the Volkswagen Polo.
- The current Fiesta released in 2008 and deeply facelifted in 2012 benefits from its mainstream success in England (best seller for several years), but also to a lesser extent in Germany and even Italy (3rd best selling foreign car, behind the Renault Clio and Volkswagen Golf).
- The Ford Fiesta holds 2.4% of European sales in 2014 (against 2.4% in 2013, i.e. a stable market share). It represents 7.3% of European sales in its own segment. Its main competitors are the Renault Clio (7.0% of segment B), the Volkswagen Polo (6.6% of segment B), the Opel Corsa (5.9% of segment B), the Peugeot 208 (5, 1% of segment B), Toyota Yaris (3.9% of segment B) and the Renault Captur (3.9% of segment B).
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