Mazda analysis – Production (3/3)
- Mazda's production strategy is mainly an export oriented strategy from Japan. Thus, the first market (USA) is supplied by Japan and more recently by Mexico. The European market is also supplied from Japan. However, like other carmakers, in China, Mazda produced locally in a joint venture with a Chinese partner Changan.
- Thailand is used by Mazda as a production base for pickup vehicles (BT-50), this country is specialized in the production of this type of vehicles. Other Japanese carmakers also produce pickup on site (Toyota, Nissan, Mitsubishi, Isuzu).
- Finally one plant in Russia carmakers the CX-5 SUV in a joint venture with Sollers, responding to the policy of the Russian authorities who want less import of vehicles and wish to increase local production Mazda remains above all a Japanese exporter of vehicles.
- The progression of Mexican and Russian plants for local and regional markets should not reduce the volumes produced in Japan since other areas will remain energized by Japan. China will remain a local manufacture producing for the local market.
- Worldwide, Mazda's goal is to increase sales by 5% (in a global market that is expected to grow 3.5%). In Europe (excluding Russia), Mazda expects an increase in sales, but hasn't given any specific figures.
- Inovev expects it to increase by 4% in 2015 compared to 2014.
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