Nissan to launch a third Datsun model in India
- Datsun, launched in 2013 is considered as the entry-level brand of Nissan, like Dacia is to Renault. Since January 2014, Datsun manufactures in India (Chennai) the GO, a segment B sedan and since January 2015 it also manufactures the GO + an estate version. In Russia (Togliatti) since July 2014, Datsun produces the Datsun-Do, a 4 door sedan from segment B, and since October 2014, the mi-Do, a 5 door sedan from segment B.
- It is interesting to note that the Datsun models produced in India have nothing in common with the Datsun models manufactured in Russia. Indeed, the former are based on a shortened platform of the Nissan Micra while the latter are based on the platform of the Lada Kalina / Granta.
- Datsun models are currently marketed in India (14 501 sales in 2014), Indonesia (17 361 sales), Russia (11 414 sales) and South Africa (1 574 sales), representing in 2014 a volume of 44 850 sales in total.
- As part of the brand development, Nissan has decided to gradually expand the Datsun range, like Renault did with the Dacia range. The Japanese manufacturer will therefore launch a third model in India in January 2016. For now, we do not know the name of the future model, or in which segment it will fit, or on what platform it will be built . It could nevertheless help the brand to consolidate its establishment in these markets and double sales starting of next year.
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