US market Forecast in 2016 (PC+LUV)
- In 2015, the US automotive market (PC + LUV) should increase by 5% compared to 2014, reaching around 17.35 million units, a volume very close to its highest level reached in 2000 (17.4 million units).
- According to the OECD, GDP should continue to grow in 2016, driven by household demand and a low unemployment rate. Domestic demand will continue to be supported by good financial conditions, the improving of the job market and the boost to household purchasing power thanks to low energy prices and a stronger dollar. However, the boost from these influences should gradually slow down and will be damped by a weaker growth in exports due to sluggish external demand and the recent strengthening of the dollar.
- Although the US market is cyclic, it is highly probable that this market will increase slightly in 2016, reaching a new record (around 17.5 million units), representing a growth of 1%.
- The category of light trucks will have a great chance to supplant the sales volume of passenger cars, in a proportion close to 55%/45% (against 54%/46% in 2015). In this context, GM, Ford and FCA offer good development potential (these carmakers are very present - almost omnipresent - in the category of light trucks).
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