Chinese brands excel in central west China; Japanese improve share in northeast
- In China, looking at sales by brand origin, Europeans fell nationwide while Japanese and Chinese increased. VW sales dropped 10.4 percent in the first seven months of 2015, driving down overall European sales. Positive growth of Japanese brands was driven by good performance of most automakers. Honda increased sales mainly in the SUV segment, while Toyota in the C segment. Japanese share went up in the entire country, but increase in share was especially remarkable in northeast China.
- All newly-launched Chinese SUV brands increased sales, indicating particularly strong demand for SUVs in China. Great Wall Motor's Haval brand realized an outstanding growth of 86.6 percent. The brand's H6 model, marketed with an entry price of 99,800 CNY, has become a hit model.
- Chinese models increased share in all of China; however, their growth was especially notable in west and central China. Korean brands dropped in all of China except the northeast part of the country.
- Looking at sales by segment in the first seven months of 2015, SUVs posted positive growth in all regions, but especially in west China, up 31.7 percent, taking the largest share in the passenger vehicle market in the region. The C-MPV segment expanded as well. In contrast, the D, C, B and A segments declined along with the B-MPV segment which represents small utility vehicles. Sales volume of the E and other high-end segments remained the same as in the previous year.
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