Progression of premium brands in several countries
- The share of premium brands hasn’t stopped growing globally since early 2000. In 2014, premium carmakers sold over 7,5 million vehicles, approximatively 10% of passenger cars total sales. Which countries made the most progression in these 10 years? Which countries are their biggest market?
- It is in Europe that premium brands are the most present (20% of the PC market), ahead of the USA (12% of the market), Korea and China (8.5% of the market). In Europe premium brands (especially German ones) have a very large product range (from A segment to F segment, from a standard hatchback to an SUV) that can not be found in other markets (especially compact sedans), which partly explains their significant market share in this region.
- In sales volumes, three markets clearly stand out: Europe bought more than 2.6 million premium cars in 2014, closely followed by the US (2 million units) and China (1.6 million units). Followed far behind by Japan, Russia, Korea and Brazil. India which is not on the graph below achieves even lower results.
- The strongest volume growth is recorded by China, that could overtake the United States in 2015 or 2016, and Europe in 2018 or 2019, even by taking into account a possible slowdown of the Chinese market over the next years.
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