Product Trends in Malaysia
- In Malaysia, small passenger vehicle models of the A and B segments are launched primarily by the country's two national carmaker Perodua and Proton, drawing attention to new models which are scheduled to be released in 2016. Inaddition, foreign automakers are actively launching new SUVs, a trend which is expected to speed up in the coming years.
- Perodua is scheduled to launch a small sedan (codenamed D63D) in 2016. The model is based on the Axia which wasreleased in September 2014. The addition of this small sedan to its three-model lineup is intended to gain access to the Proton Saga segment which enjoys strong demand.
- Proton, which has been hastily revising its product competitiveness, plans to start CKD assembly of a Suzuki model, possibly the Celerio, by October 2016 and sell it under the Proton brand. According to information collected by our partner based in China, Proton is considering local assembly of a 1.0Lengine to set foot in the A segment which is Perodua's stronghold.
- Foreign carmakers are stepping up SUV launches. The Nissan X-Trail was released in December 2014, followed by the Honda HR-V in February 2015. In the coming months, the Mazda CX-3 is scheduled to be launched at the end of 2015 and the Honda BR-V is set to be released in 2016. Toyota may also launch a small SUV which is expected to further intensify competition in the SUV segment.
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