Overview of the US Market in 2015 - Models
- The US car market is segmented as follows: 57% of LUV and 43% of PC. Overall, the PC category fell by 2.3% in 2015 while LUV increased by 12.8%.
- The analysis of the TOP 20 models sold in the LUV category reveals that SUVs body represents the majority of sales (54.7%), followed by Pick-Ups (40.5%), while MPV represent less than 5% of the market.
- In the category of PC, the Top 20 is ruled by Japanese brands (36.4% of sales - excluding Nissan), while American brand models account for 25.4% of sales (excluding Chrysler). Brands under European control (including Nissan and Chrysler) represent 21.6% of the TOP 20 and Korean brands represent 16.6% of the market.
- However in the category of LUV, and thanks to the sales of Pick-ups, US brands are the most represented in the TOP 20 (44% of sales), followed by Japanese-controlled brands (31% of sales) and European (25% Sales). It should be noted that Korean brands are absent from the TOP 20.
- By model, despite a stagnation in sales, the Toyota Camry remains the leader of the PC market. In the category of LUV, the Ford F-Series dominates the market, with a sales growth of 3.5% compared to 2014.
Contact us: info@inovev.com