Overview of the Italian Passenger Car market in 2015
- The Italian market for Passenger cars in 2015 increased by 15.8%, reaching 1.57 million units. This is the second year that the Italian market is growing after the gap in 2013. Although it is still far from a market of 2 million units, which is the average volume of the Italian market over the last 20 years.
- The Segment B is the largest segment (44% market share), followed by segments C (25%) and A (17%). By body type, SUVs are at 23% (up three points), while the sedans are 59% (down two points).
- The Fiat-Chrysler group (28.3% market share, +18.4%) is the Italian market leader, far ahead of the Volkswagen group (13.3% market share, +10.0%). The largest increases in this growing market were recorded for Premium carmakers, Korean carmakers, as well as the Fiat-Chrysler group, Renault-Nissan, PSA and Ford. Recall that the Fiat-Chrysler group held more than 30% of the market only a few years.
- The ten best-selling models in 2015 are: Fiat Panda (125 105 units), Fiat Punto (56 596), LanciaYpsilon (55 824) Fiat 500L (49 957), VW Golf (44 427), Fiat 500 (44 169), Renault Clio (42 217), Ford Fiesta (40 283), VW Polo (36 394) and Fiat 500X (32 582). FCA Group ranked six models in the top 10.
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