Sales of Chinese brands in Europe in 2015
- Sales of Chinese brands are still extremely low in Europe.
- Inovev has counted 6 000 units in 2015 (against 5 000 in 2014) in the European Union alone, where the overall market has approached 16 million vehicles. Most Chinese car sales were recorded in:
- 1 / Bulgaria (2 325 sales against 2 104 in 2014) where the Chinese manufacturer Great Wall has an assembly plant in CKD (at Lovech)
- 2 / England (3 152 sales against 2 326 in 2014) where the Chinese manufacturer MG has an assembly plant in CKD (in Longbridge)
- 3 / Italy (520 sales against 415 in 2014) where the Chinese manufacturer Chery has a CKD assembly plant (in Macchia d'Isernia)
- Chinese manufacturers did not reach their targets announced in the early 2000s,even more so bearing in mind that the EU market has experienced huge growth as a whole in 2015 (+ 9.4%) said growth has not really benefited Chinese manufacturers.
- The Qoros models imported in Europe (made in China by Chery) have even seen their (weak) sales cease during the year.
- Chinese manufacturers have also suffered from the very poor economic situation in both countries on the European continent but outside the European Union, Russia and Ukraine.While they had sold 92 000 vehicles in 2014 in both countries (82 000 in Russia and 10 000 in Ukraine), they have only sold 41 000 units in 2015 (39 000 in Russia and 2 000 in Ukraine ) the balance inside the European Union thus being largely negative (- 50,000 units over the period).
- A real breakthrough of Chinese manufacturers in Europe seems postponed ( except Volvo ).
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