Porsche quadruples its production in fifteen years
- German manufacturer Porsche, a subsidiary of the Volkswagen group since 2012, has quadrupled its production in fifteen years. The production volume of the Stuttgart-based firm grew from 57 000 vehicles in 2001 to 228 000 in 2015.
- Porsche has benefited not only from growing global demand for Premium vehicles but also, most importantly, from the diversification of its range.
- In 1996, Porsche launched the convertible Boxster, and then, in 2005, the coupé Cayman, as entry-level sports cars that are less expensive than the traditional cabriolet and coupé of the 911 series, which have tirelessly restyled since 1963.
- Porsche invested the the SUV category in 2002 with the launch of the Cayenne (segment E), complemented by the Macan (segment D) in 2014. Today, SUVs represent a large majority of Porsche's production.
- Finally, Porsche invested in the sedan category in 2009 with the launch of the Panamera(segment F), which will be joined in 2017 by a smaller sedan (segment E).
- The Porsche range has gone from one single model to six models in fewer than 20 years, which explains the strong growth in its sales over this period. In 2015, Porsche sold 68 000 vehicles in Europe (compared to 57 000 in 2014), 58 000 in China (compared to 47 000 in 2014) and 52 000 in the USA (compared to 47 000 in 2014).
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