Chevrolet starts marketing the new Cruze
- The second generation of the Chevrolet Cruze has arrived in North American in 2016, a year after being launched in China.
The Cruze is in the C segment that includes in US mainly Toyota Corolla, Honda Civic, Nissan Sentra, Hyundai Elantra and Ford Focus. This car segment (called “compact”) represents now 33% of the car market in the US, against 28% in 2010 and 22% in 2005. It is therefore a fast growing segment, where two-thirds of sales are controlled by Asian brands (Japanese and Korean).
The Cruze is in the C segment that includes in US mainly Toyota Corolla, Honda Civic, Nissan Sentra, Hyundai Elantra and Ford Focus. This car segment (called “compact”) represents now 33% of the car market in the US, against 28% in 2010 and 22% in 2005. It is therefore a fast growing segment, where two-thirds of sales are controlled by Asian brands (Japanese and Korean).
- The Chevrolet Cruze, which replaced the Cobalt in 2010 is the best-selling non-Asian car in its class, ahead of the Ford Focus and VW Jetta.
- This second generation is based on the platform (Global Delta) already produced on the Opel Astra and Buick Verano.
It is produced in the US Lordstown plant, as for the previous generation, but also in the Mexican Ramos Arizpe where production has just started in April 2016. It is also produced in China in the Yantai plant (province of Shandong). This plant belongs to the Chinese group SAIC.
It is produced in the US Lordstown plant, as for the previous generation, but also in the Mexican Ramos Arizpe where production has just started in April 2016. It is also produced in China in the Yantai plant (province of Shandong). This plant belongs to the Chinese group SAIC.
- Inovevforecasts on a volume of 500 000 units/years:
250,000 Cruze units/year in the US from 2016, and 250,000 Cruze units/year in China.
250,000 Cruze units/year in the US from 2016, and 250,000 Cruze units/year in China.
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