Land Rover has started production at its Brazilian plant
- According to the program announced in 2013, Land Rover started in spring 2016 in its Brazilian plant in Itatiaia (State of Rio de Janeiro) production of two models: Land Rover Evoque Sport and Discovery.
- The Land Rover Evoque Sport and Discovery are the cheapest models in the range of the brand specialized in SUVs.
But the range could expand in the coming months.
The plant has a capacity production of 24,000 units a year, while the volume produced in 2016 will be less than 10 000 units (according to the manufacturer).
But the range could expand in the coming months.
The plant has a capacity production of 24,000 units a year, while the volume produced in 2016 will be less than 10 000 units (according to the manufacturer).
- The Evoque Sport and Discovery are the two most popular models of the manufacturer in Brazil, since the British subsidiary of Tata Motors group sold 7,431 units in 2015 (a total of 8533 sales).
- Furthermore, although the Brazilian market fell by more than 27% over the first five months of 2016 (compared to the first five months of 2015), sales of Land Rover were up at the same time by 11%.
- Finally, Land Rover is the market leader in the mid-range SUV in Brazil, with 30% of total segment sales.
- This is why the manufacturer is confident in the potential of the Brazilian market.
However it is difficult to imagine that, from 10,000 annual sales in 2016 or 2017, Land Rover would produce 24,000 vehicles per year in Brazil, unless it exports massively overseas or a bet on a strong recovery of the Brazilian market is won.
However it is difficult to imagine that, from 10,000 annual sales in 2016 or 2017, Land Rover would produce 24,000 vehicles per year in Brazil, unless it exports massively overseas or a bet on a strong recovery of the Brazilian market is won.
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