BMW will transfer part of the production of the 3-Series to Mexico
- BMW will launch the next generation of the 3-Series at the end of 2018, and production should start at early 2019.
Unlike the current generation that is exported to North America from plants in Germany, the next generation marketed in North America will come from the Mexican plant that BMW is currently building in San Luis Potosi.
Unlike the current generation that is exported to North America from plants in Germany, the next generation marketed in North America will come from the Mexican plant that BMW is currently building in San Luis Potosi.
- The first models are expected to be produced in the Mexican plant at the beginning of 2019 (as in Europe).
This production will be sold in Mexico, Canada and the United States. BMW's objective is to produce 150 000 3-Series per year in its Mexican plant, quantity which matches the maximum capacity of the plant.
This production will be sold in Mexico, Canada and the United States. BMW's objective is to produce 150 000 3-Series per year in its Mexican plant, quantity which matches the maximum capacity of the plant.
- In 2015, BMW sold 110,000 3-Series in North America broken down into 95,000 in the US, 10,000 in Canada and 5,000 in Mexico,. BMW bets on a steady increase in sales of 3-Series from now to 2020 to reach 150,000 units of this model in North America by 2020 . This target is ambitious because the US market is a cyclical market that looks to be at a peak in 2016 and might go down in 2017.
- In addition, from 2020, these 150 000 units will lack at the German sites where the BMW 3 Series are currently manufactured. MW will have to compensate this transfer of production.
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