Own make of Dongfeng (excluding JVs) sold 600,000 PC + LCV in 2015

 

Own make of Chinese carmaker Dongfeng (DFM) sold 600,000 PC + LCV in 2015 (+ 7.5% compared to the previous year). These figures do not include trucks nor Venucia vehicles recorded as Nissan  vehicles, nor production carried out in JV for several foreign brands (Honda, Kia, Nissan, Renault, Peugeot and Citroen). Most sales of Dongfeng own makes are achieved n China (93% of sales).


The current range of the carmaker under the Dongfeng make consists of fifteen models, including sedans Fengshen A30, E30, H30, S30, A60, L60, SUVs FengxingJoyear, Fengdu MX6, Fengguang 330/370, Fengshen AX7, Oting and minivans Lingzhi, Fengxing S500, Fengxing CM7, Succe. Five models account for 49% of sales in 2015. The carmaker’s sedans not meet the success they had had in the years 2009-2011. This is a trend for all Chinese brands in China.


Consequently, production of the Dongfeng brand has declined substantially between 2011 and 2012 from 700 000 units to 400 000 units. But the new carmaker's strategy aiming at developing SUVs enabled a new start. 700 000 units will be reached again in 2016 (the first half of the year, Dongfeng has already sold 342,000 cars, up 14% from the first half of 2015).


16-19-3   

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