MG will stop producing and selling its cars in Europe
- Chinese automaker SAIC, which owns the MG and Roewe brands (remains of the former British MG Rover Group) had reactivated the Longbridge plant in 2011 by assembling there the models MG3 and MG6 for the UK market.
- Both models totaled 993 units in 2013, 3054 units in 2014 and 2,202 units in 2015.
- In 2016, the assembly of these two models (from collections imported from China) reached 1,810 units in July.
The production of both models was halted in August, as the SAIC group has decided to permanently stop the manufacture and sale of MG models in England and in Europe in general.
The production of both models was halted in August, as the SAIC group has decided to permanently stop the manufacture and sale of MG models in England and in Europe in general.
- We can assume that the low volume of sales made by the two MG models in England since 2011 no longer justified the presence of an assembly plant in Europe. In fact, Chinese manufacturers are reluctant to expand their operations in Europe as Euro 6 standards mean to them too much obstacle compared to sales volumes envisaged in the short term in this area. SAIC, for example, does not plan to adapt its engines to comply with the new standards because the cost would be too high compared to sales that will remain limited. SAIC prefers to focus on the Chinese market where standards are not yet at the same level of the European ones (Great Wall could do the same and stop production in Europe). MG 3 was equipped with a 1.5l petrol engine and the MG 6 a 1.8l petrol engine.
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