Geneva Motorshow 2017: Lamborghini Urus
- Urus will be the first SUV of the Lamborghini brand since the EOP (end of production) of the LM002 in 1993. The Urus, whose production will start in April, is built on the same VW Group platform as the Porsche Cayenne and VW Touareg.
- Given the success of newcomers Maserati Levante, Jaguar F-Pace and Bentley Bentayga, the Lamborghini Urus (E segment) should become the best-selling model of the Lamborghini brand.
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