Genesis will have a six model product line-up in 2020
- Genesis, the premium brand of the Hyundai-Kia Group, is starting to build up its product lineup. At present, the Genesis range is composed of two models: the 201 G 80 -E-segment sedan launched in 2015 (ex-Hyundai Genesis), and sold at 65,000 units in 2016, and the G90 F segment sedan (former Hyundai Equus), sold at 25,000 units in 2016.
- By 2020, Genesis will introduce four new models:
• A D segment sedan, the G70, ( to be launched in the second half of 2017). The G70 sedan should reach 90,000 sales.
• A D segment SUV: the GV70 (launched between 2018 and 2020).
• An E segment SUV: the GV80 (launched between 2018 and 2020), for which a concept car was presented at the New York Motor Show.
• Inovev expects 50,000 annual sales of GV80 from 2019 onwards.
• A coupe launched between 2018 and 2020.
The only Korean premium brand will therefore have six models in 2020.
- This broader range will allow Genesis to reach new markets and compete with Japanese premium brands (Lexus, Infiniti, Acura). By comparison, the Lexus range currently has 10 different models, the Infiniti range 8 different models and the Acura 6 models range.
- With this strategy, the Genesis brand could sell 300,000 cars worldwide in 2021.
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