Honda unveils the new generation Acura TLX
- Acura is the premium brand of the Honda Group. Essentially sold in the United States, this brand markets premium versions of vehicles sold under the Honda brand . Acura has a range of:
• Three sedans: ILX (segment C), TLX (segment D) and RLX (segment E)
• Two SUVs: RDX (segment D) and MDX (segment E)
• A sports coupe, the NSX.
- The Acura brand has grown from 162,000 in 2005 to 195,000 in 2016.
- The SUV MDX and RDX are the best-selling models of the brand, ahead of the TLX sedan. Despite the overall growth of the brand, the TLX sedan sales decreased from 88,000 to 43,000 ,a decrease of 50% , over the same period ;In the US market where the share of sedans is declining , and that of SUVs and Pick-ups is growing , the TLX model has also been competing with the SUV MDX and RDX models.
- A new generation of this sedan was unveiled at the New York Show (April 2017). The new TLX sedan will be produced as previously in Marysville (USA - Ohio). Inovev expects this model to reach over 50,000 annual sales.
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