Inovev expects 85 000 annual sales for the Porsche Cayenne
- Porsche (a subsidiary of the Volkswagen Group) unveiled the new generation E segment SUV, the Cayenne (the previous one was in 2010) based on the MLB platform (the previous one used the PL71 platform) which will be shared with the future Volkswagen Touareg and Lamborghini Urus, which was inaugurated on the Audi Q7 in 2015 and on the Bentley Bentayga in 2016. The new generation of the Porsche Cayenne retains the style of the older generation, to capitalize on the success of a model that has sold more than 500,000 copies in seven years (more than 70,000 a year), which allowed Porsche to establish a strong presence in the SUV category, starting with the first generation of the Cayenne in 2002.
- The Cayenne has made it possible to diversify the product range of the Porsche brand and to significantly increase sales. The Cayenne currently accounts for one-third of the brand's sales, after having accounted for almost half of it, just before the launch of the D-segment SUV, the Macan, which logically took some of its customers.
- The new generation of the Cayenne will be manufactured on the Porsche site in Leipzig, as was the previous generation. Inovev projects a production volume of between 80,000 and 85,000 units per year of this new generation.
- The new Cayenne should be equipped with the V6 3.0 gasoline and 3.0 diesel engines, but no longer with V8 engines . On the other hand, a plug-in hybrid model should be launched next year.
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