Volvo creates a new brand ... for China
- Volvo (a subsidiary of Chinese Geely group) will create a new car brand for China. This brand, named Polestar, comes from Volvo's sports department, but now claims full brand status.
- This brand, whose models will be exclusively manufactured in China starting in the summer of 2019, will be dedicated to 100% electric vehicles sold locally, responding to the wish of the Chinese government to encourage Chinese car manufacturers to boost their production of electric vehicles (see the quotas imposed on manufacturers in 2019 at the bottom of the page).
- The first model of the Polestar brand was unveiled this month. This is a coupe simply called Polestar 1 and is built on the same platform of the Volvo XC60, XC90, S90 and V90, namely the SPA platform dedicated to Volvo D and E segment models. This 4.50m long model will start production during the summer of 2019.
- It will be followed by a D segment sedan called Polestar 2 and a D segment SUV called Polestar 3, all 100% electric. The range will then be supplemented by other models still unknown to date.
- It is not known if these models will be exported to Europe, and today Volvo does not have 100% electric vehicles on this continent, but only plug-in hybrid vehicles, such as the V60, XC60, XC90, S90 and V90.
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