Honda Product Plan for the North American Market
- Including neither the restyling of existing models, nor the launch of the new generation of Accord made in 2017, the Honda group (Honda, Acura) announced that it would launch 10 new models on the North American market between 2018 and 2021, including four SUVs, five sedans and a minivan.
- Four models will be launched under the Honda brand and six under the Acura brand. The group seems to be putting all its effort on its Premium brand, which today accounts for only 10% of its total sales in the NAFTA region, while it accounted for 11% of sales in 2010 and up to 13% in 2005. Honda's goal is to reach sales of 15% of Acura in the NAFTA region.
- Like Toyota, Honda persists in minivans (since a new Odyssey minivan will be launched in 2019), unlike the FCA group’s Dodge brand that abandons this segment.
- The Product Plan covers 1.2 million vehicles produced per year in the NAFTA zone out of a total of 1.9 million Honda and Acura vehicles produced and sold in this area in 2017. The Japanese manufacturer (7th largest manufacturer in the world) sells as many vehicles as it produces in the NAFTA zone, which means that it imports and exports very little. It will be difficult for Honda to produce more in the United States, as President Donald Trump would like, unless it were to transfer part of its production from Mexico or Canada to the US, which is not planned.
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